Context: Telecom Regulatory Authority of India (TRAI) has directed all Access Providers to deploy Artificial Intelligence and Machine Learning based Unsolicited Commercial Communication (UCC) Detect systems to detect, identify and act against senders of Commercial Communication who are not registered in accordance with the provisions of Telecom Commercial Communication Customer Preference Regulations, 2018 (TCCCPR-2018).
About UCC
- It means any commercial communication that is neither as per the consent nor as per registered preference(s) of the recipient.
- It shall not include:
- Any transactional message or transactional voice call;
- Any service message or service voice call;
- Any message or voice calls transmitted on the directions of the Central Government or the State Government or bodies established under the Constitution when such communication is in the Public Interest;
- Any message or voice calls transmitted by or on the direction of the Authority or by an agency expressly authorized for the purpose of the Authority.
Direction of TRAI to detect UCC
- TRAI has directed all Access Providers to deploy Artificial Intelligence and Machine Learning based UCC Detect systems capable of constantly evolving to deal with new signatures, new patterns, and new techniques used by unregistered telemarketers (UTMs).
- Access Providers have also been directed to share intelligence with other Access Providers using the Distributed ledger technology (DLT) platform.
- Access Providers have further been directed to ensure that such UCC Detect System shall detect senders who are sending Unsolicited Commercial Communications in bulk and not complying with the provisions of the regulations.
