Context: Recently Union Ministry of Rural Development onboarded 19 Captive Employers, a unique initiative under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY).
What is Captive Employment?
- ‘Captive Employment’, is a first-of-its-kind initiative aimed at addressing the vision of a dynamic and demand-based skilling ecosystem catering to the requirements of industry partners assuring sustainable placements for rural poor youth.
- The initiative is a shot in the arm for the DDU-GKY programme, assuring post-training placement of candidates for a minimum of six months with a minimum CTC of Rs 10,000/-.
- This program will be a big boon for the rural poor to augment their job needs and improve their standard of living. This program shall also contribute to sustainable development goals.
- The selected CAPTIVE EMPLOYERS will be providing training to rural poor youth in their respective industries, namely, hospitality, apparel & textiles, manufacturing, IT/ITeS, telecom, retail, Power etc.
- During the event, Memorandums of Understanding (MoU) was signed with 19 Employers to engage as captive employers in the ambitious initiative by the Ministry of Rural Development (MoRD) for providing livelihoods to the rural youth under the DDU-GKY programme.
- Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) is a placement-linked skilling program of the Ministry of Rural Development under the aegis of the National Rural Livelihood Mission (NRLM).
- This program caters to rural poor youth.
- The program is currently being implemented in 27 States and 4 UTs for rural poor youth with an emphasis on placements.
- More than 877 PIAs (Project Implementation Agencies) are training rural poor youth in about 616 job roles through more than 2,369 training centres.
- A total of 14.08 lakh candidates have been trained and 8.39 lakh candidates placed since inception under the programme.
- With changing times and changing aspirations of rural youth, the programme is transforming its Guidelines and Standard Operating Procedures.
- DDU-GKY 2.0 Guidelines are in the advanced stage of finalisation in the ministry. This new version of the program aspires to improve by skilling the ecosystem and making it more job oriented.