India’s Toy exports

Context: India turning a net exporter of toys is mainly due to rising protectionism and less, perhaps, on account of expanding domestic capabilities.


India has recently turned a net exporter of toys, during 2020-21 and 2021-22, ending decades of import dominance. Between 2018-19 and 2021-22, toy exports increased from $109 million (₹812 crore) to $177 million (₹1,237 crore); imports declined from $371 million (₹2,593 crore) to $110 million (₹819 crore). 

India’s Toy exports

About the toy industry:

  • In 2015-16, the industry had about 15,000 enterprises or establishments, producing toys valued at ₹1,688 crore using fixed capital of ₹626 crore at current prices and employing 35,000 workers. 
  • Registered factories — those employing 10 or more workers on a regular basis — accounted for 1% of the number of factories and enterprises, employed 20% of workers, used 63% of fixed capital, and produced 77% of the value of output.
  • Global share of Indian toys is less than half a percent.

Why such a trend?

  • Due to Make in India initiative since 2014, toy industry has registered high annual growth rates. 
  • Imports contracted as the basic custom duty on toys (HS Code-9503) tripled from 20% to 60% in February, 2020.
  • Numerous non-tariff barriers were imposed as well such as production registration orders and safety regulation codes. 
  • COVID-19 created a new demand for Indian toy exports. 

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