It can be
- Positive(supportive)
- Negative(rejective),
- Neutral or ambivalent (neither supportive nor rejecting)
It can also be
- Explicit Attitude (Conscious): If a person is aware of his attitudes and how they influence his behaviour, then those attitudes are explicit. Explicit attitudes are formed consciously.
- Implicit Attitude (Sub-Conscious): If a person is unaware of his attitudes (beliefs) and how they influence his behaviour, those attitudes are implicit. Implicit attitudes are formed subconsciously.
Features/ Nature of Attitude:
- Attitudes often result in and affect the behaviour or action of people.
- Attitudes are gradually acquired over time.
- Attitudes are evaluative statements, either favourable or unfavourable.
- All people, irrespective of their status and intelligence, hold attitudes.
- An attitude may be unconsciously held.
