- Reciprocation: Give and take is the central principle in this method. All of us are taught that we should find some way to repay others for what they do for us. E.g., Sukanya Samriddhi Yojana; Community services.
- Commitment and consistency: Once people have made a choice or taken a stand, they are under bother external and internal pressure to behave consistently with that commitment. E.g., a pledge-taking ceremony and Commitment are given to parents/lovers.
- Social proof: We decide what is correct by noticing what other people think is correct. If everyone else is behaving in a certain way, most assume that it is the right thing to do. E.g., – jeans culture, hair highlight culture, arrange marriage tradition.
- Likings: People say yes to people that they like. ego Salman khan vali brass late, KGF k Rocky jesi save/DARI.
- Authority– Most of us are raised with a respect for authority, both real and implied. Sometimes people confuse the symbols of authority with the true substance, like following religious gurus in India.
- Scarcity: Nearly everyone is vulnerable to some form of scarcity. Opportunity seems more valuable when they are less available. E.g.: convincing a friend for a bike/car/suit etc.
- Arguments
- Incentivisation
- Dis-incentivisation
- Reminders
- TINA factor (There Is No Alternative)
- Appealing to psyche
Empathy
