Development of Attitude

The factors which lead to the development/formation of attitude can be:

  • Family
  • Peer
  • Society
  • Media
  • Government
  • Organisation

Procedures of Attitude Formation

  • Classical conditioning/respondent/pavlova:  learning to be a boy or girl.
  • Operant conditioning or instrumental learning: Teaching someone through reinforcement or punishment.
  • Direct instruction: Rule of awakening at 5 am.
  • Satisfaction of wants: An individual develops favourable attitudes towards those people and objects which satisfy his wants and unfavourable attitudes towards those that do not satisfy them. 
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