The factors which lead to the development/formation of attitude can be:
- Family
- Peer
- Society
- Media
- Government
- Organisation
Procedures of Attitude Formation
- Classical conditioning/respondent/pavlova: learning to be a boy or girl.
- Operant conditioning or instrumental learning: Teaching someone through reinforcement or punishment.
- Direct instruction: Rule of awakening at 5 am.
- Satisfaction of wants: An individual develops favourable attitudes towards those people and objects which satisfy his wants and unfavourable attitudes towards those that do not satisfy them.
