India is the one of the world's largest producer of eggs and broiler meat.Approx. 75 percent of egg production is contributed by commercial poultry farms, remaining comes from household/backyard poultry. Total poultry feed production of the country stands at 22 million tonnes.
CHALLENGES
- Poor infrastructure for export is hindering the export of poultry products.
- Competition from international players on opening up duty-free imports, lifting of trade barriers.
- Increasing propaganda and demonstrations by organizations on promoting vegetarianism and Animal rights.
- Occurrence of Salmonella and other diseases in poultry meat.
- Many countries are dumping their poultry products i.e. exporting eggs at prices lower than production cost.
- Many countries are protecting their poultry industry from foreign competition by protective measures like restricting imports, keeping egg prices at lower level etc.
- Stiff competition from Sri Lanka, Pakistan, Brazil and France, all these countries provide subsidies, export incentives to exporters, and keep their price low.
- High Maize & Soya price fluctuation leading to availability issues of poultry feed at reasonable prices.
- Small farms, losing out on economies of scale and biosecurity.
- Lack or undefined standards leading to impending cheaper imports.
- Avian influenza and other emerging/re-emerging diseases.
RECOMMENDATIONS
- Processing need to be encouraged as presently only 6% of the poultry products is processed. Block/ District level cold storage needs to be established and cold chain needs to be developed.
- Encourage brand development for certain indigenous poultry like Kadaknath or other birds with some specific attributes.
- Intensify education and awareness about nutritive value of eggs and poultry through various platforms like World Egg Day etc.
- Intensify skill development in the poultry sector and reduce the gap required.
- Develop Marketing Intelligence domestically and internationally in collaboration with ICAR and other Department/ agencies.
- Facilitate Industry- Academia partnership so as to enable transfer of technology at the grassroots level.