Context: The meteoric rise of Unified Payments Interface (UPI) since its launch eight years ago, is no small feat for a country like India. As UPI enters its next phase of growth in both reach and innovation, there remain certain challenges to be addressed.
Relevance of the Topic: Mains: UPI- Scope, Risks, Way forward
Present Scenario of UPI in India
- Unified Payments Interface (UPI) ecosystem accounts for nearly 80% of digital transactions in India.
- UPI transaction value exceeded Rs. 20.60 lakh crore in August 2024 alone.
- UPI penetration is at 30% of the population. With India’s low digital literacy and a historic reliance on cash, this is a big achievement.
- UPI has played a key role in fostering public trust in digital payments.

Scope for further growth of UPI
- Enhancing public trust:
- UPI’s continued success will heavily depend on whether its ecosystem can maintain and build upon such public trust.
- This, in turn, will depend on UPI’s performance on resilience, reliability, and openness to innovation.
- Wider reach:
- 70% of the population remains to be brought into the digital payments fold.
- Potential for Innovations:
- Expanding reach of UPI will require substantially new innovations ranging from service offerings to app design and the overall product base of the UPI ecosystem.
- Scope for new entrants:
- A major hindrance for UPI’s growth is the extreme market concentration of two Third Party App Providers (TPAPs) in the UPI network — Phone Pe and Google Pay.
- Together, they control over 85% of the total market share.
- The next biggest player, Paytm, controls merely 7.2%.
What are the risks posed by Duopoly in the UPI ecosystem?
- Increased systemic vulnerability:
- High market concentration of payments systems in PhonePe and GooglePay can lead to single points of failure, where any sudden break in services can have ripple effects across the entire financial structure.
- Risk of decreased competition and innovation:
- Disproportionately large share of the market and user base creates high entry barriers for smaller and newer market participants.
- Lack of competition also discourages investment in new innovations.
- Risk of foreign dominance:
- Both PhonePe and GPay are foreign-owned (by Walmart and by Google respectively).
- Foreign ownership creates multiple potentially new lines of failure, including data protection and backdoor access to sensitive information of Indian citizens, etc.
Regulative Measures and Recent Developments:
- Initial proposal: In November 2020, National Payments Corporation of India (NPCI) proposed that the digital payment firms would not be allowed to hold more than 30% share of the volume of transactions processed via India's popular unified payments interface (UPI). The mandate was to take effect from the end of 2024.
- Extension of Deadline: In December 2024, NPCI extended the deadline for compliance by two years to the end of December 2026.
- Recent reports suggest that the NPCI may potentially increase the market share cap from 30% to 40%.
- Presently, Phone Pe accounts for 48.36% and Google Pay for 37.3% of market share in volume, as of August 2024.
- Every subsequent extension to the deadline given by the NPCI, with any potential increase in the market share cap, will only allow the dominant TPAPs to consolidate their hold.
Way Forward
- Strict implementation of market cap at previously determined 30% to prevent monopolistic tendencies and encourage competition.
- Create a level-playing field for Indian entrants to the UPI ecosystem, thus balancing foreign dominance and addressing data sovereignty concerns.
- Encourage participation of small and new payment systems.
- Ensure data protection, especially financial data handled by foreign-owned companies.
- Encourage innovation through increased competition, user-friendly apps and customised user reach.
The UPI ecosystem has every potential to offer smaller market participants a level playing field to compete and innovate with large established players. Providing the right conditions and right incentives is the key, so as to ensure the next phase of growth in both reach and innovation.


