Context: India's rising obesity and diabetes rates have raised concerns about the role of ultra-processed foods (UPFs) in public health.
Relevance of the topic:
Prelims: Government policies and interventions to regulate processed food.
Mains: Health policies and regulatory frameworks; Role of food processing industry in public health.
Major Highlights:
- As per the latest edition of the National Family Health Survey (NFHS-5), 1 in 4 adults in India are either obese or diabetic (NFHS-5). Ultra-processed foods (UPFs) contribute significantly to this health crisis.
- The 2025 Economic Survey recommends a ‘health tax’ on UPFs, while the Indian Prime Minister has called for tackling obesity. However, weak and industry-friendly food regulations undermine these efforts, allowing misleading advertisements and lack of proper labeling.
Challenges in Regulating Ultra-Processed Foods
1. Ambiguous and Ineffective Laws:
- Consumer Protection Act, 2019 lacks clear guidelines on nutritional information disclosure.
- FSSAI rules have no definition of High Fat, Sugar, and Salt (HFSS) foods or UPFs.
- Multiple laws exist but are not harmonised, leading to weak enforcement.
2. Industry Influence on Policy:
- FSSAI’s regulatory framework has been criticised to favour large food corporations over public health. Industry representatives dominate stakeholder meetings, sidelining scientific experts.
- FSSAI proposed Indian Nutrition Rating (INR) in 2022, modeled after Australia’s failed ‘health star’ system.
- The system allows even unhealthy foods to get misleading star ratings, rather than clear warning labels.
- FSSAI ignored its 2021 proposal for a ‘traffic light’ colour-coded warning system due to industry lobbying.
3. Delayed Implementation of Front-of-Pack Labels (FOPL):
- Despite recommendations since 2017, India still lacks mandatory warning labels. E.g.,
- No mandatory requirement to disclose sugar, salt, or fat content in ads.
- Cola drinks and processed foods freely target children and youth, without clear health warnings.
- The 2025 Economic Survey calls for urgent reforms, but no clear roadmap exists.
4. Global Best Practices Ignored:
- Chile’s easily recognisable hexagonal ‘high in’ warning labels reduced UPF consumption by 24%.
- Most countries with effective front-of-pack labels (FOPL) use clear warnings rather than stars.
5. Public Awareness Deficit:
- Lack of mass campaigns educating people about the risks of UPFs. Children and youth are the most vulnerable to misleading advertisements.
Government Initiatives
1. National Multisectoral Action Plan (2017) for Prevention and Control of Common Non-Communicable Diseases:
- Recommended amendments to laws regulating junk food advertisements. However, there has been limited enforcement in implementing these recommendations.
2. FSSAI’s Initiatives:
- FSSAI launched a movement: India@75: Freedom from Trans-fats by 2022 with the aim of eliminating TFA from India.
- Eat Right India campaign by FSSAI to protect the health of the people and transform the country's food system. It is based on three key themes- Eat Safe, Eat Healthy, and Eat Sustainable.
- FSSAI’s Indian Nutrition Rating (INR) (2022): Introduced a star rating system, but criticised for being industry-friendly.
- Mandatory fortification of salt (iodine and iron), edible oil (vitamins A and D), and wheat flour (iron, folic acid, vitamin B12) as per the FSSAI standards. FSSAI has set up the ‘Food Fortification Resource Centre’ as a nodal point to provide required support to stakeholders.
3. Economic Survey 2025 Recommendations:
- ‘Health tax’ on ultra-processed foods to curb consumption.
- Stringent front-of-pack labels replacing misleading star ratings.
- Advertising restrictions on HFSS foods targeting children.
Way Forward
- Replace Star Ratings with Warning Labels: Adopt ‘high in’ labels based on WHO or NIN guidelines.
- Define HFSS and UPFs Clearly: Set scientific thresholds for sugar, salt, and fat content in processed foods.
- Strict Advertisement Regulations: Amend existing laws to prohibit misleading ads and mandate nutritional disclosures.
- Public Awareness Campaign: Nationwide campaigns in regional languages on the health risks of UPFs.
- Health Tax Implementation: Levy higher taxes on HFSS foods and subsidize healthier alternatives
Value Addition:
Quote: "It is health that is real wealth and not pieces of gold and silver." (Mahatma Gandhi)








